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‘Healthy Ideas’ Label System Debuts

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By: Sean Moloughney

Editor, Nutraceuticals World

Giant Foods and Stop & Shop have introduced a “Healthy Ideas” food product label system designed to make it easier for shoppers to identify healthy foods. The system accounts for calories, fat, cholesterol and sodium and was developed based on FDA and USDA guidelines. Healthy Ideas foods also have at least 10% of the recommended Daily Value for at least one nutrient, such as calcium or vitamin C. The program joins similar label systems intended to simplify healthy consumer purchase choices, such as Smart Choices, NuVal and Guiding Stars.

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